Disney no-show: Placid not on icers' agenda this year PDF Print E-mail
Written by By MATT SMITH, Staff Writer   
Wednesday, January 06, 1999

LAKE PLACID — Two years ago, crews setting up for Disney on Ice at the Olympic Arena fell several hours behind when the trucks loaded with the show's gear wouldn't start in the sub-zero temperatures.

Last year, they made sure that wouldn't happen again by leaving the engines running throughout the frigid night.

This year, they didn't have to worry at all, because Disney on Ice chose not to return.

"I'm not sure what happened," said Rick Dodge, of Dodge Marketing and Advertising, the show's promoter the last two years. "I know they were pretty happy."

When it comes to Lake Placid traditions, Disney on Ice is by no means in the same class as Stars on Ice and the Coronation Ice Show.

Still, it's a widely popular event that usually draws good crowds. And, local tourism officials said they did receive some calls from people asking when this year's show was being held.

Dodge said he started wondering the same thing around late October but was never able to pin down a solid answer.

"Anything I say would just be speculation on my part, but I think maybe they had problems making it work within their formula this year," he said.

"It might not have been any one thing."

Turns out, he's right.

A spokeswoman for Feld Entertainment in Virginia, the show's producer, said "there's usually a number of reasons" why a show doesn't always return to a city.

Sometimes, she said, an arena may be available, but not at a time that suits the show. Other times, an arena may not be available at all.

Or, a city's location may be too far off the beaten path to fit into the rest of the tour schedule.

She said any or all of those reasons could have been a factor in the show not returning here.

This holiday season, the Olympic Regional Development Authority is staging the Key Bank Winter Sports Festival in Lake Placid. As part of the festival, a five-day USA Hockey Freedom Challenge was held in the Olympic Arena, which lasted through the weekend.

Disney on Ice, meanwhile, is usually held on Jan. 1 and 2 at the arena.

"Time is tight," the Feld spokeswoman said. "We usually don't have a lot of time to squeeze places in."

The last two years, the shows staged here were "Beauty and the Beast" and "Aladdin." This year, several shows are touring, including "Anastasia," "Wizard of Oz" and "The Little Mermaid."

Dodge said that despite the tour's decision not to return to Lake Placid, he's optimistic about future performances here.

"The last two years of shows followed an eight-year absence. I know they were pleased with the way things went. I think there's a good chance they'll be back."



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